Winter may be drawing nearer but A|X ARMANI EXCHANGE is pulling out all the stops to make sure the weather doesn’t dampen any spirits this season. For Autumn/ Winter, the Italian house’s younger and more reckless brother is joining forces with SmileyWorld®—the brand that put a patent on the world’s most enduring symbol fifty years ago—for a capsule collection to engender smiles all round!
Complete with sweatshirts, bomber jackets, t-shirts and accessories such as hats, socks, and sneakers, the collection radiates the smiley’s uplifting spirit, and reinvigorates the iconic emblem with an A|X ARMANI EXCHANGE twist. Nods to A|X ARMANI EXCHANGE’s brand heritage see the letters of the logo becoming the smiley’s eyes, and an homage to Giorgio Armani’s signature glasses.
To celebrate the collection’s release, INDIE invited London-based illustrator, model and artist King Owusu to capture, and add his own finishing touches to the collection. Get a glimpse below, and shop the A|X ARMANI EXCHANGE x SmileyWorld® collab here.
Paid partnership with A|X ARMANI EXCHANGE
Photography & Illustration King Owusu
Styling Seyon Amosu
Senior Creative Fabio Pace
Set Design The Drawing Club
Lighting Alex Kim
Casting Dani Daiuto
Talent Maya Bosman @ Elite, Jose @ Wilano
Styling assistant Yufial Fari
Set assistant Andrew Boateng
Production assistant Amanda Sheik