Is it 2001? Because celebs are being SPOTTED! stepping out in Von Dutch. Harking back to the heyday of the celebrity street-style that first cemented Von Dutch’s cult status, the US brand launches its FW22 collection with a campaign inspired by tumultuous tabloid culture.
Titled ‘Y2K is still alive’, Von Dutch’s latest campaign playfully reimagines the kind of ’00s paparazzi shots that contributed to its come-uppance, but for a post-Instagram age. Instead of shooting celebrities, the US brand has spun salacious style mags into a Gen Z context, working with creators who encapsulate the spirit of the it-girls of generations past. Britney and Paris Hilton eat your heart out.
Beloved German model and presenter Bonnie Strange, Berlin-fluencer Orla Blankenburg and TikTok’s favourite #Y2K trendster Shy Smith star in a series of scandalous, stylish and duplicitous scenarios guaranteed to cause a stir in celeb-world.
Get a glimpse of the campaign below and shop Von Dutch FW22 at https://vondutch-originals.eu/.
Paid partnership with Von Dutch