“It’s not just about how you create your look; it’s what you do in it that matters.”
It was only a matter of time before Milk Makeup blasted into Berlin. Both known for their endless creativity and youthful energy, Milk Makeup and Berlin go together like the Flex Highlighter and glowing skin. Which is all to say that it’s pretty obvious that last night’s Milk Makeup’s launch party at Prince Charles was an epic success.
With DJs Kikelomo, Melis and Trap or Die providing the soundtrack, Berlin’s most committed makeup stans and creative scenesters gathered for an evening of face beats, glow goals and beauty insider’s favourite cruelty-free, paraben-free, 100% vegan brand.
Founded by the creative minds behind New York’s Milk Studios, it’s no surprise that the launch party in partnership with INDIE magazine was a celebration of self-expression and imagination. Featuring different zones with Milk Makeup’s already-iconic product ranges, from Kush to Sticks, guests had a chance to flex their makeup skills with the Flex range and experience the amazing products first hand. With E! describing the brand as an ‘Instagram filter, IRL’ it’s understandable that guests were more than a little obsessed.
Available exclusively online at sephora.de from today and in Sephora stores from 29 August. Take a peek at the BTS beauty action below.