The Instagram scroll: the excavation dig for all that glitters in the cultural world, and the ultimate cure for commuter boredom – all the more so when you follow archivists that capture your preferred cultural niche. For those of us who are perpetually longing for the Penny Lane lifestyle, look no further than @70sdaily. The Instagram account quenching our insatiable appetite for post-hippy glam, Sonny and Cher, the streets of ‘Soul Train’ NYC, and studio 54 dancers (chiefly the ones dripping in head to toe drama). Drawing on unseen archive footage from the decade, @70sdaily’s feed is a veritable feast of iconic snaps saved from the sands of time. And with a hefty following of 284k, it’s clear that the curators have found the perfect audience with which to share their nostalgic treasures.
@70sdaily isn’t the first to spark serious disco era envy as of late, they’re in perfect company alongside recent ’70s shows ‘The Get Down’ and ‘The Kids are Alright’ – even Paris fashion week saw the era represented through collections like Hedi Slimane’s at Celine. So what is it about the decade that keeps us coming back for more? Sure, the skirts were tiny, the platforms huge, the rockstars aloof and the outfits loud – but maybe it goes beyond seventies superstars and bell bottoms. The era also endures for the music, which defied genre, and for the people, who defied corruption. The citizens of the seventies made up a generation of activists and protestors fighting for freedom on all fronts. Perhaps this era can be best defined by the bold spirits it birthed – a fact that @70sdaily pays perfect homage to through vintage protest pics and its very bio – “Dedicated to the wild ones ⚡”.
With a wealth of scrolling to catch up on, let INDIE guide you through the crème de la crème of this sumptuous Insta scrapbook. Whether you’re seeking an inspirational lewk, an iconic A-lister cameo, or a history lesson, @70sdaily has got you covered.
For if you need some inspiration to be bold this weekend:
Give it up for the protesters pioneering 2019 issues four decades early:
Giving you the motivation to ditch the party and chill:
The ultimate girl gang goals:
The streets of ’70s NYC weren’t without their problems, but 7th avenue kids knew how to serve a look.
Not all ’70s home decor was a distressing brown and orange affair:
Because melancholic John and Yoko at a café is a mood forever:
Header image courtesy of @70sdaily
