As fashion weeks worldwide are forced to adapt to new socially distanced parameters, designers and the institutions that showcase them are having to reinvent the ways they’re received. Such was the case for Korea’s Seoul Fashion Week—an event that’s quickly become one of the most anticipated non-Western fashion weeks on the circuit—which last week brought the best of Seoul to Berlin, ahead of its SS21 edition later this month. The 10 Soul project, organised by the Seoul Design Foundation, spotlighted a selection of Korea’s best designers, and presented them in a pop-up at Voo Store. The installation is open until 7th October, but in case you missed it, here are the designers to know.
BOURIE
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WHO: Eunhye Jo
WHAT: Seoul-based label defined by an elegant blend of loose cuts with sensual avant-garde tailoring. Think womenswear, bags, accessories and knits with a subtle rebellious feel.
D — ANTIDOTE
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WHO: Hwansung Park
WHAT: K-fashion brand which has captured the hearts of K-pop lovers everywhere in the high-contemporary market. Known for breaking boundaries left right and centre and its power to provide a ‘hit’ of detoxification to the addicted fashion market.
KYE
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WHO: Kathleen Han-hee
WHAT: Pop streetwear with an injection of humour. Debuting in 2013 at Seoul Fashion Week, KYE strikes the perfect balance between playful innovation and care-free design.
MAXXIJ
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WHO: Maxxij Lee
WHAT: Genderless fashion label which challenges the conventional standards of beauty & identity through contrasting colours and exaggerated oversized silhouettes.
MOON J
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WHO: Jay Jinhee Moon
WHAT: Distinctively feminine and experimental, Moon J combines graphic design and a bold use of colour and textures to illustrate a unique female perspective of everyday life.
MÜNN
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WHO: Hyun-min Han a.k.a MÜNN.
WHAT: A luxurious hybrid of athleisure and formalwear, MÜNN makes reference to traditional Korean style and Western cinema bound neatly together by modern tailoring.
SEOKWOON YOON
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WHO: Seokwoon Yoon
WHAT: Ready-to-wear label described as the ‘Conceptual Contemporary Look’. Yoon masterfully combines art and playful techniques to construct wearable eye-catching identities.
THE STOLEN GARMENT
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WHO: Park Jung-woo
WHAT: Menswear label that’s name originated from the theft of a piece from the 2017 St Martin-in-the-Fields London show. Defined most recently by structural stitching, corduroy, sequins & raw denim, Woo Park invites new possibility into each collection with every passing season.
YOUSER
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WHO: Lee Mooyeol
WHAT: Elevated unisex streetwear brand. Focuses on the idea of modularity, where the experimental layering or removal of each piece proves to have transformational qualities.
