Cara Delevingne is the face of G-Star’s ‘Hardcore Denim’

In the three (plus!) decades since its inception, G-Star RAW has earned a reputation for high quality denim with a rebellious edge. Under its self-ascribed ‘Hardcore’ philosophy, the brand delves into the intricacies of denim—its craft, culture and chronicle—in order to subvert and reinvent season after season.

For AW22, G-Star introduces a new range of denim essentials, designed to transcend seasons—staple styles that will prevail whatever the weather, from a boyfriend-fit vest to the brand’s Arc 3D-fit jeans.

Fronting the campaign is British model Cara Delevingne, almost as famed for her rebellious reputation as she is for her work in front of a camera.

In the literal larger than life campaign, Delevingne dwarfs a surrealist cityscape, sporting two of the brand’s latest offerings. The genderless Type 49 is a one-style-fits-all high-rise with straight-leg; The ultra-high-rise Stray is inspired by “50s girl gangs who rebelled against austerity”—a fiesty incarnation of G-Star’s Hardcore Denim spirit.

G-Star RAW’s latest collection is available now.

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