Christopher Simmonds’ Gucci Blondie campaign harks back to old Hollywood

It’s been some seven months since Alessandro Michele shut down Hollywood Boulevard to make way for the cinematic glamour of Gucci’s Love Parade. Jared Leto, Macaulay Culkin, Miranda July, and a cast of Hollywood’s finest took to LA’s most famous pavement to debut Gucci’s movie magic-inspired SS22 collection to the tune of Bjork’s “All is Full of Love”. 

Half a year later, Gucci SS22 is live, and with it, the collection’s most anticipated accessory: the Blondie. Launching last week, Gucci’s spring/ summer shoulder bag enters the fashion sphere with a nostalgic campaign art directed by UK fashion royalty, Christopher Simmonds, and lensed by Angelo Pennetta.

See the images below and shop the bag here.

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