The who, what, and where of Italian brand Iceberg

Hot off the buzz from its AW22 collection, but cold as an iceberg, the Italian luxury sportswear label of the same name gets straight to the facts, with a run-down of its DNA.

WHO: Iceberg

WHAT: Alternative to the conventions of formal codes of dressing. Iceberg is day to night, mountain to rave. There is an attitude—unexpected details clash to create a harmony. A respect of the history of the brand with a dive into a pool of newness. 

WHERE: Founded in 1974 by Giuliana Marchini Gerani and husband Silvano Gerani. Headquarters in San Giovanni in Marignano, Emilia-Romagna, showroom is in the heart of the Milanese district quadrilatero, and the design office—led by UK Creative Director James Long—is often remote.  

HOW: Starting with an expertise in knitwear over the past 40/ 50 years the brand has developed into mixed material details, intricate technical detailing, Italian know-how with a eclectic focused young design team. 

WHY: We started as a reaction to dressing in luxury sportswear. In 1974, that was radical.

View Iceberg’s latest collection below.

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