Ditch anyone who tells you otherwise: Every season is sunglasses season. Granted, the sun may not actually be out, but nor will most of us be until 2021, so what’s the harm in forward planning, and dreaming of a post-second-lockdown spring? Rolling out its innovative eyewear shopping experience for the first time across several European countries, Chanel is offering the chance to do just that. 

Complementing the bespoke service you’d expect to receive in its boutiques worldwide, Chanel’s new online platform offers advanced AR technology which allows visitors to ‘try on’ and customise an assortment of styles, colours and sizes in real time. From the frames that made the biggest waves this season to an extensive archive of timeless classics, the storied fashion house cements itself as an expert in eyewear. 

And that’s not all. Chanel’s virtual shopping journey is enriched by a range of editorial content—from coverage on this season’s interlaced ‘Signature Chain’ to musicians Pharrell Williams, Sbastien Tellier, Angèle and actresses Margaret Qualley and Isabelle Adjani talking through their favourite frames and finishes. 

If you want to learn a fashion skill this lockdown, this intuitive platform is the comprehensive resource for enhancing your knowledge on the world of Chanel sunglasses. Head over to now to find the perfect pair for you. 

Chanel’s eyewear platform is now available in: France, Italy, Spain, Portugal, Germany, Austria, Belgium, Luxembourg, Netherlands, Sweden, Finland, Denmark, Poland, Slovenia, Lithuania, Latvia, Estonia, Croatia, Slovakia, Romania, Bulgaria

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