H&M Studio is upping the ante for SS23

Ariana DeBose is rapping at the BAFTA’s, and Julia Fox (and her baby) are dialling Milan up to the nines. As carpet season and fashion week collide, SS23 is getting well and truly underway—but A-listers aren’t the only ones ushering it in with unabashed glitz and glamour. 

This March, H&M is harking back to Hollywood’s golden age for its openly OTT Studio collection that channels movie star maximalism and declares drama the mood of the season. Launching online and in stores Thursday 2nd March, the eye-catching capsule is bursting with crop-topping, show-stopping decadence in the form of goth-nodding corsetry and a not-so-garbage gown that says “trash bag, but make it fashion.” If the high street was the Academy Awards, H&M’s serving up a worthy nominee for Best Drama. 

Promising maximum elegance with minimal effort, the collection comprises casual-cool denim, rhinestone-encrusted lingerie, and elevated everyday-wear to up the ante even in the most mundane of moments this spring/ summer. But it also goes above, beyond and bolder than before with slinky asymmetrical sequinry, faux fur and ruching galore to take the night by storm.

H&M’s sustainability goals drive the use of more sustainable materials in every collection, and its Studio offerings are no different. The collection’s boxy motorcycle jacket and high shine boots are made from chrome-free leather, while its other suited and booted staples comprise organic cotton, recycled polyester, and NaiaTM Renew, a circular fibre derived from 60% sustainable wood pulp and 40% recycled waste. 

To mark the collection’s release, photographer Rita Lino captured Sophia Stoltz—the Austrian cake artist best known for her delectably daring fashion bakes—and Berlin-based model and designer Yuki all dressed up with nowhere to go. 

Photography RITA LINO
Production SERINYEL
1st Assistant JOCHEN WOCHELE
Photo Assistant MORITZ GEYER
Styling Assistant JUSTIN KENDALL

Loading next Article