JD is bringing back British arcade culture this Christmas

Arcade culture is to the UK what fromage is to France: a national treasure woven into the fabric of everyday life. Whether it’s stomping to chart hits on Dance Dance Revolution or pummelling the puck of an air hockey table, you’ll be hard pushed to come by a Brit who doesn’t cherish nostalgic memories of their hours wiled away at the arcade.

This Christmas, JD is reliving the glory days of gaming with its newly released seasonal campaign. Celebrating the best of British youth culture, King of the Game is conceived to harness the potential of a little healthy competition. To get its message across, the UK’s leading sports retailer has enlisted some of the UK’s finest exports—musicians, presenters and athletes at the top of their game.

“JD has always been at the forefront of advancing youth culture,” Nadia Kokni of JD explains. “This year’s cast list shows that JD prides itself on highlighting and supporting talent that pushes boundaries and strives to be at the top of their game.”

From Ella Toone and Chloe Kelly, the England football players still high off their Lionesses win, to Top Boy‘s Kano and Jasmine Jobson, JD’s arcade might be somewhat more star-studded than at your local cinema, but this year, everyone’s invited.

As an extension of JD’s high scoring campaign, the retailer is rolling out a real life arcade in its international stores. Providing a little light relief from the ruthless sport that is Christmas shopping, JD Arcade offers customers to engage in a some friendly competition and win instant prizes. ‘Tis the season of giving, after all.

‘King of the Game’ and JD Arcade is coming soon to a store near you. Visit JD to find out when.

Paid partnership with JD.

Loading next Article