Ralph Lauren went wild West

Both geographically and sartorially, Ralph Lauren went West for SS23. Showing in LA for the first time in its 55 year history, the US brand presented lashings of aged-leather, cowboy hats and boots to boot in its showcase of the full Ralph Lauren universe for Spring/ Summer.

Drawing upon the “Rugged West” for its more rebellious Double RL imprint, and channelling coastal elegance and seaside glamour across its Purple Label and Collection, as well as Polo Ralph Lauren, if one thing’s for sure, it’s that next spring/ summer is committed to California dreamin’.

“California has always been a land of dreams and contradictions—rugged coasts and red carpets,” Lauren explained in the show’s notes. “For the first time ever, I bring my dream of living here, sharing my worlds in an experience that celebrates a way of life I have always believed in—a mix of grit and glamor, energy and inspiration.”

Get a glimpse of Ralph Lauren‘s SS23 offerings below.

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