When are we first taught about the concept of beauty? The precise instance may be hazy, but those early lessons are everlastingly evocative—the metamorphic magic of make-up being there from the first moment, as is its deeply liberating potential. And yet, this freedom falls to the wayside as we learn bland beauty norms. In 2019, it’s time to unlearn those lessons. To usher in a brighter era of beauty, purveyors of perfection need only to highlight the reality beyond Photoshop or Facetune apps. Alessandro Michele, Creative Director of Gucci, is doing just that with the Italian fashion house’s newly launched make-up line: its first luxury lipstick campaign, shot by documentarian of wondrous imperfection Martin Parr, magnifies our authentic selves—from missing molars to blotchy blemishes.
While Gucci’s new make-up manifesto is built upon our distinctiveness, the brand’s latest lipsticks are an exercise in flawless craftsmanship. By the way of three masterful formulas—creamy satin, luminous sheer, and a transparent touch-of-colour lip balm—Michele bears a tantalising range of 58 shades, all lightly fragranced in a scent of violet and sealed in vintage-inspired tubes, available at KaDeWe Berlin and other selected stores. Continuing the house tradition of modernising the nostalgic, Michele’s make-up muses range from Hollywood’s gilded era stars, to the expressiveness of a child with a crayon. After all, this Gucci beauty chapter evokes both bold glamour and the playful liberation to be found in a lipstick.
Gucci lipsticks are now available on Douglas.de
Photography YANNICK SCHUETTE
Hair and Make-up MEL GOLDMANNatNINA KLEIN AGENCY
Model CARO at MIRRRS