To say that Copenhagen’s International Fashion Fair is just another industry event would be an understatement. Now in its 63rd edition, CIFF has evolved into a vibrant hub where tradition intersects with innovation, and where emerging designers stand shoulder-to-shoulder with established names. This year’s fair was a testament to that evolution, featuring standout projects like NEUDEUTSCH’s modern take on German aesthetics, and G-Star’s striking showcase of sustainable innovation.
Among the buzz of new collections and interactive installations, several brands emerged as particularly noteworthy. From Nadia Wire’s ambitious move to establish local production in Denmark to STAMM’s bold, architectural streetwear, these labels each offer a distinct vision of fashion’s future. Here, we run down five brands stand out not just for their eye-catching designs but the innovative approaches they bring to the world of fashion.
With a background in fashion, and a passion for pushing the boundaries of traditional techniques, Amalie Røge Hove founded her namesake brand to explore the untapped potential of knitwear. Her approach is almost sculptural, with each piece challenging conventional ideas of texture and form. Hove sees her work as a dialogue between material and design, where each stitch contributes to a larger narrative. Her collections are for those who appreciate knitwear that’s as much about art as it is about comfort. For her SS25 collection, shown at a brewery in the meatpacking district last week, Hove was inspired ” by framing the female body, working on the principles of iterations – starting from the strict lines of the rib to a messier, almost disturbed line caused by the body.”
When Marie Mark founded Kerne.milk in 2019, she wasn’t just starting another fashion label—she was committing to a vision of minimalism. Kerne.milk is all about the essentials: clean lines, neutral tones, and an uncompromising approach to sustainability. Mark’s mission was clear from the start: create timeless pieces that feels as good as they look, with each piece carefully considered and ethically produced.
Elisabet Stamm saw fashion as a canvas for expressing bold ideas and unorthodox silhouettes. Her eponymous brand is where avant-garde meets streetwear, blending rugged industrial elements with refined couture, culminating in an aesthetic she describes as “truck poetry”. A previous winner of which the prestigious ZSA Zalando Sustainability Award, STAMM is deeply rooted in the importance of dialogue and connection, with “exchange” forming the cornerstone of its creative philosophy.
NADIA WIRE
Nadia Wire’s journey into fashion wasn’t just about creating beautiful garments—it was about bringing a new level of craftsmanship back to Denmark. When this Central Saint Martins graduate couldn’t find a local factory to produce her made-to-order designs, she built one herself. It wasn’t easy—Wire admits she was “naive” to think it would be—but that determination has paid off. Now, her brand is known for its intricate, machine-knitted textiles that blend traditional techniques with cutting-edge technology, with the biggest international markets in Japan and Korea. Wire’s designs are tactile and thoughtfully crafted, embodying a modern femininity that feels both timeless and innovative.
BERHASM
Tbilisi-born brand BERHASM began as an arts and music collective, before designer Beso Turazashvili embarked on his side hustle. Since then, the project has evolved into a comprehensive contemporary fashion brand, embracing diversity and creativity through collaborations with a range of international artists. The brand’s core philosophy centres on freedom of expression and identity, using its platform to highlight social issues and promote sustainability; by partnering with NGOs and adhering to rigorous ethical and environmental standards, BERHASM positions itself as a catalyst for positive change.
