Though Berlin is burgeoning with female-led nightlife initiatives, the gender inequality within the music industry is still palpable. There is an estimated gap of 46%, and only a shocking 19% of festival lineups this year were populated by women. In 2018, these are unacceptable statistics, and ones we shouldn’t have to reconcile with, but strive to change. That’s why female first dating app, Bumble, is aiming to reset the balance and close the gender gap in the industry one niche at a time. And the mission begins with electronic music.
Joining forces with New York City label Astralwerks — boasting historic releases from the likes of Eric Prydz, Halsey and Fatboy Slim — Bumble are offering female DJs the opportunity to perform at Mysteryland festival in the Netherlands in 2019. The initiative, which will eventually expand to be Europe-wide, marks a game changing effort to draw attention to the glaring gender gap, and create waves in the industry. “As a brand, our mission is to end misogyny by empowering women to go after what they want,” explain Bumble. “This message, coupled with campaigns that can propel actual change through opportunity, is crucial to shift the dial of gender inequality.”
How to enter:
- Download Bumble
- Create a profile
- Find and match with our Making Moves in Music profile
- Click the link in the conversations screen
- Fill out the application (your info and a link to your material)
Applications for the initiative will open December 3rd 2018 and close on December 31st 2018.
Header image: Unsplash, reproduced through WikiCommons.