There’s hardly been a better time to broaden your horizon. To truly follow the notions of inclusivity and community, of individuality and confidence. To try a new perspective, a new outlook on things – figuratively and literally. As they approach their fifth year anniversary, eyewear-brand Ace & Tate is here to make this vision just that little more sharp. With their newly released creative direction “me myself & i”, the Amsterdam based label’s biggest campaign to date, Ace & Tate is looking to encourage individual style and expression that transcends frames and rather focuses on the faces behind them, because glasses can as fittingly complement our ever changing lives and identities as any other item of clothing or accessory.
Directed by London based filmmaker and photographer Bafic, “me myself & i” dives into the worlds of six unique creative voices. Amsterdam based Make-up artist and performer Juno Dijkshoorn, social worker, human rights activist and singer Mona Morssy, London based designer and up-cycling artist Yinka Ilori, Swedish singer Fatima, German techno DJ Lena Willikens, and former nightclub owner, filmmaker, musician and poet Zimon Drake all are outstanding characters in their own right. They are creating spaces for acceptance and self-fulfillment, spanning their individual lives as well as those of the people around them in the vibrant cities they hail from, showing that there is no right or wrong way to be, just your personal one – which will never fail to fit.
And this goal of supporting creativity and individuality doesn’t only shows itself in this just launched campaign – with their new Vienna store, Ace & Tate is equally looking to embrace local talent and the city’s thriving art scene. Located in the seventh district, their Vienna store combines glasses as well as artwork by local up-and-coming and more established artists and a hand-picked selection of tapes and records by Austrian “Neubau” record label founder and record store owner Florian Stöffelbauer.
So no matter if you’re getting the Ace & Tate experience in store or online, the brand’s accessible price-points and variety of styles allows you to experiment – for a broadened vision on the daily, which will surely provide us with plenty new perspectives as the label’s exploration of the concept of identity is set to further reveal itself over the course of the year.
The new Ace & Tate Vienna store is open from Monday to Saturday and is located at Neubaugasse 40, 1070 Vienna.
Not near a store? Try out Ace & Tate’s Home Try-On service and order up to 4 pairs of frames (for free) for up to 5 days in the comfort of your own home.