This season, Zalando brings you its brand new “Me. Unlimited” campaign, set out to champion all women by celebrating four diverse and fiercely independent women from a variety of backgrounds. According to Jolanda Smit, Director Group Brands Relation Marketing, it “shares the idea that each and every single person is absolutely and unapologetically unique. I hope it gives the opportunity to translate their personality and beauty of their style choices supported by our broad assortment. The campaign celebrates individuality and diversity.”
The illustrious women themselves are the singer Beth Ditto, the German athlete Alexandra Wester, prominent model Hanne Gaby Odiele and finally, actor and musician Sonia Ben Ammar.
“Me. Unlimited” will explore each of their distinctive personalities and unique styles through a short film directed by Andrew Rothschild which will focus on a personalised storyline tailored to each fashionable individual by featuring clothes chosen by themselves from Zalando’s extensive collection.
Coinciding with the launch of this exciting new campaign, we’re pleased to exclusively present you with a teaser, featuring Hanne Gaby Odiele. Odiele should be commended for openly embracing her own intersex identity, she is an outspoken activist who uses her platform to compel others to awareness in a refreshingly candid and honest manner.