After having launched their first ever lingerie line last November, Lazy Oaf’s Spring/Summer ’18 collection ‘In Hiding’ collection is bringing the much anticipated first full menswear release of the year. Known for bold street style blended with casual skater-boy cuts, DIY style designs and logos, Lazy Oaf’s ‘In Hiding’ embarks on an adventure for a new kind of collection. The clothes read as Lazy Oaf right through, with a little twist – most noticeable in the Check Transformer Pants – adjustable to shorts that reminding us of ’90s ravers or Dad-style-made-good. Another one that catches our eye is the brightly toned Blue Striped Velour Top – which is a new colour way of Lazy Oaf’s previously popular velour sweatshirt style. The Lost Cat T-Shirt and Leopard Print Pants both give a nod to the feline cyber-obsession that consumes humanity. Checkered utility belts are tongue in cheek emo and heavy striped sweaters evoke ’90s grunge and bad kid vibes.
The campaign was shot by James Rees and contrasts clean, simple studio shots with graphic landscape images shot in the mountains of Wales, to play on the isolated feeling of the collection. The pieces from Lazy Oaf’s ‘In Hiding’ line are available now – get them while they’re hot.
All images and art direction by James Rees