Shanghai-based design duo Liushu Lei and Yutong Jiang of the label SHUSHU/TONG use bold silhouettes and angular structures to give way to stark and less classically gendered pieces. Both having studied at LCF in London, they discuss how their brand is much easier to run in Asia by sourcing quality fabrics from Japan and with cheaper rates of rent than London – seemingly the perfect spot to run a growing clothing brand. They describe their aesthetic as “bold and feminine”, with the aim to represent Generation Z and its needs and views. SHUSHU/TONG as partners in crime gained experience working for revered names in the industry, Simone Rocha and Gareth Pugh, before deciding to launch their brainchild label SHUSHU/TONG in 2015. Inspired to create collections that are special yet accessible, Liushu and Yutong want to show youth and fun, without having to lose any of the femininity of the pieces.
Continuing to push the concept of feminine boundaries, SHUSHU/TONG is about re-defining femininity in a contemporary way. SHUSHU/TONG is going global, with buyers like Dover Street Market, Opening Ceremony and 10 Corso Como amongst others, shaping the future of streetwear from their base in Shanghai.
Traveling through Taipei, Shanghai, Hong Kong, Tokyo, and Seoul in the summer of 2017 and exploring each city’s vibrant underground scene, audio-visual agency deadHYPE captured a series of intimate dialogues they had with the creative minds they encountered – see all videos uncovering Asia’s underground here.
Music by Demons – “Joji”