Let’s be clear: Finding out that Kendall Jenner (or any member of the famed Kardashian clan for that matter) was named a brand’s new ambassador, it seems anything but news- or noteworthy, let alone surprising. Why? Well, ever since Kim Kardashian West was VOGUE approved, the family has been on an upward march, shedding their reality television images, trading them in for A-List celebrity statuses, appearing front row, functioning as ambassadors or starring in ad-campaigns at and for some of the fashion industry’s biggest names.

Their larger than life (and loyal) followig makes them THE financially most appealing influencers on the planet. So, it comes as little of a surprise that second-to-youngest member of the family, Kendall Jenner, has just been revealed to be the new face of Adidas.

officially joining the adidas fam! @adidasoriginals #adidasAmbassador #adidasOriginals

Ein Beitrag geteilt von Kendall (@kendalljenner) am

While we absolutely understand the sportswear-giant’s decision from a business perspective, we can’t help but feel a wee bit disappointed. We would’ve liked to see a company with the size and reach of Adidas endorse in a more diverse range of models. Especially given Jenner’s previous big gigs drawing worldwide media attention and criticism for culturally insensitive content. Sure, first and foremost, Kendall Jenner is a model and here to do a job, the controversy surrounding aformentioned modeling stints are not entirely her fault, although she should have / could have taken a stand. And Adidas, whether you like it or not, is a company interested in making sales. Period.

Needless to say we are sure whatever tasks Kendall takes on, people will go insane over it. Maybe someday companies will look broaden their horizon a bit and see that their are loads and loads of other suitable men and women of all shapes, colors, and sizes. All of which would be just as capable as either one of the Kardashians/Jenners.

Header image courtesy of Adidas PR

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