In anticipation of the upcoming movie-reboot, American swimwear brand, Swimsuits For All, launches a Baywatch campaign, inspired by the cult series that once put today’s sex symbol Pamela Anderson on the map.
The ad stars famed plus size model Ashley Graham, singer/performer Teyana Taylor and Sports Illustrated alumn Nikki Taylor in sexy, red one-pieces, just like the ones worn by the 90s-show’s lifeguards back in the days. The images are entirely unretouched, and the three ladies serving as ambassadors for the collection have all been active promoters of body positivity and openly spoken about insecurities concerning their weight and figure. This diverse casting makes for an irresistabale and, truth be told, inspiring and uplifting campaign. As Allure Magazine puts it, it shows that “every body is a beach body”.
Header image courtesy of PR