Ever wondered how many of the artists playing your favorite electronic festivals are female? Well, we’ve got the answer: Not that many, to say the least. Precisely: 17 %, according to a study made by Thump. A fact quite unsettling but at least a fact that can be changed. And that Smirnoff is aiming for to change with their new “Equalizing music” initiative, fittingly debuted today, on international women’s day. With the goal of doubling the amount of female headliners by 2020, Smirnoff put together the “SMIRNOFF™ Top 50” list, showcasing the best female talent in electronic music and filled with promising names like Sanddunes, Honey Dijon, or Anna Lunoe. The vodka brand also teamed up with the likes of Spotify and Thump, to raise more visibility for the problem and women in music in general, and released the fourth part of the “Tribes”-documentary line, called “Tribes: Femme Electronic”, showcasing the stories of DJs The Black Madonna and DJ Rachel and their experiences as women in the industry. And as music is only half as fun without people celebrating it, you can check out DJs Hito, Jennifer Cardini, La Fleur, and Sarah Farina tonight at Säälchen in Berlin, via a live stream here or below in the “SMIRNOFF™ Top 50” Spotify-Playlist. Good music for a good cause.
LISTEN YOUR WAY THROUGH WOMEN’S DAY WITH SMIRNOFF’S “TOP 50 WOMEN IN ELECTRONIC MUSIC” PLAYLIST
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