For the new Spring / Summer 2017 campaign by Zalando James Franco is on a mission: To show men that shopping can be more than just an annoying necessity to get new clothes but a true adventure. Together with the fashion retail shop, the actor and director created the “MAN BOX” to help you with all your style decisions and make you look good no matter what you do. Giving you exactly the clothes you long for instead of making you go to great lengths to get them, the “MAN BOX” is like a more than convenient short-cut to becoming your most stylish self – and James Franco the perfect example to lead the way.
“We don’t like to shop. Because we don’t shop. We make decisions,” Franco states in the campaign film, which was shot on the streets of L.A. and saw the actor both in front and behind the camera. Looking his best and simultaneously striving to encourage men all over the world to start taking their style decisions into their own hands, Franco makes bringing men and shopping together his personal duty – and with hundreds of high fashion and streetwear labels Zalando sure seems like just the fitting destination and perfect goal to Franco’s mission.
