With its new collection Swedish brand Weekday is all about going back to the basics. The High-Street favorite looked to staple streetwear items of the 80s and 90s and reinterpreted them as classic denim pieces perfectly fitting for the now – which means with a distinct focus on sustainability and durability, making the clothes a reliable and fashionable counterpart to today’s hectic world. With different trousers and jacket models, Weekday goes back to the brand’s core elements and shows that oftentimes the things that seem the simplest are actually the ones that have been thought the most through – and that fast fashion is even more stylish and current if it’s slow.
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