There are a lot of clichés about Germans, but none of them says ‚soft’. Well, how wrong the rest oft he world was, because softness will be the next big, German thing – at least if you trust the shrewd heads at mattress company Muun that wants to revolutionize our sleep. Their latest campaign „German Softness“ is dedicated to the German intelligent art of engineering in combination to highest comfort. Except for all the sweet dreams we’re gonna have lying on this heavenly thing, the second best part of their latest mattress collection is the wonderfully quirky clip that comes with it: main character is nobody else than Berlin bouncer legend Frank Künster who was caring about the right party crowd at Mitte’s „King Size“ club. Who seems to be the incarnation of a tough guy obviously has a pretty soft core…
By Marieke Fischer
