Calvin Klein’s #mycalvin campaigns are well known for some raunchy images – this SS16 season sees even more of these hot pics. Harley Weir, one of the hottest new talents stiring up popculture with her camera, joined forces with big names à la Abbey Lee Kershaw, Saskia de Brauw, Kendall Jenner and Klara Kristin to fulfill the internet generation’s ad dreams: there’s a belfie, an unambiguously positioned orange and some upskirt action. There are the popular “I __________ in #mycalvins” captions and slogans like “I grow in #mycalvins” and “I enchant in #mycalvins”. And, of course, there’s a lot of nude skin. So have a look, pics say more than words.
By Marieke Fischer