Yesterday major fashion house Louis Vuitton announced the new star of their SS16 women’s ad campaign as Jaden Smith. The campaign features Smith wearing the label’s moto jacket along with a metal embroided skirt from the upcoming collection. With fashion taking a stand against gender positioned clothing, we’ve put together our top five gender fluid fashion ad campaigns.
Acne Studios’ creative direction Jonny Johansson took the fashion industry by surprise earlier last year by casting his then 11-year-old son Frasse Johansson in the labels fall 2015 campaign. Pictured wearing an oversized pink coat and high heels, the androgyny campaign showed Acne Studios move towards gender fluidity.
Founder of Ace Rivington, Beau Lawrence transformed gender norms in fashion last year when he cast androgynous models Rain Dove and Cory Wade in the label’s ad campaign. Featured wearing the menswear line, Rain made headlines and shook up the traditional views of the company.
Agender by Selfridges
Earlier last year Selfridges set about shunning gender norms and created three glorious floors of gender fluid clothing. The move set a new precedence for retailers and set about shifting the traditional dynamic of shopping.
Calvin Klein will release a gender neutral fragrance, CK2 in February. Labelled as “gender-less” the ad campaign which features a variety of couples, is paving the way for a new gender fluid style of fragrances.
& Other Stories
For their AW 15 capsule collection & Other Stories hired an all trans gender team to create powerful images. The idea behind the campaign was to not only feature trans gender models, but allow them to create the way they are represented within the fashion industry.
Featured image via Instagram
By Caitlin Hennessy