FAKE NEWS AND MODERN LIES INSPIRED THIS STREETWEAR BRAND FOR THEIR AW18 COLLECTION

Madrid and Tokyo – two capitol cities that don’t have much in common except the fact they are the home cities for one of our favourite up and coming unisex brands: SHOOP, founded by the Spanish born Miriam Sanz and Japanese born Yohei Oki. Just shortly over a week ago the streetwear brand presented their first ever runway collection during Madrid Fashion Week. The AW18 collection was inspired by the disputed Post- Truth and the beliefs of manipulated views and headlines presented through the influences of social media. The oversized garments, technical fabrics, and padded forms were a reinterpretation by the designers Miriam Sanz and Yohei Oki, as a take on office outfits and workwear modernised to fit todays streetwear.

You may remember their hit graphic concept from last summer “Adult Player” which was a collaboration with Japanese leather brand MINUS. Having done so well, SHOOP decided to team up with MINUS again for a few pieces on their runway collection. The presentation showed a perfect balance of post modernised styles as well as very clear Japanese influences while maintaining strong graphic imagery.


Photography by Javier Ruiz

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