LESS WORK MORE TECHNO is a new collection from WEEKDAY. As festive season is fast approaching, the Swedish fashion brand is presenting the perfect wardrobe for your Moon Dance. At the end of November, WEEKDAY will launch its final drop of the year – the Party Collection. Designed on the motto ‘LESS WORK MORE TECHNO’. The pieces are more than just elegant festive garments. The collection follows a vision of an edgy character and fresh attitude for everyone.
In 2000, four friends opened a small store called Weekend. Originally only open on Saturdays and Sundays, the store became gradually more popular as it expanded its opening hours to seven days a week, creating the need for a name change. After developing the denim brand Cheap Monday, both brands joined the H&M group in 2008. Today, WEEKDAY carries an extensive collection of its own, as well as a small selection of external brands.
With this year’s festive collection, the men’s collection brings classy elements with a twist of rock and roll. The womenswear collection has more of a modern ‘90s look. Highlights are varnish and leather pieces as well as signature tops and skirts for women and the stand-out teal green velvet shirt for men. The collection will be available in all WEEKDAY stores and online and www.weekday.com.