The wait is over: online retail giant ASOS has finally released ASOS Makeup, its inaugural makeup line, so now you can literally be clad in the brand head-to-toe.

The collection, with which ASOS wants to empower twenty-somethings to be themselves, celebrates the body and face as another canvas for self-expression. Available from mid-September, the line covers everything from blusher and bronzer to liquid lipsticks and highlighters – clearly on the ball when it comes to recent beauty trends. And the packaging looks almost as good as the products themselves, pretty in pink with sketches of facial features: a pair of lips, or an eye with luscious lashes.

With such a wide range of products in a multitude, the options are pretty endless, and we can’t wait to get our hands on them!