GUCCI IS UNDER FIRE FOR ALLEGEDLY COPYING DESIGNS… AGAIN!

Gucci has arguably reemerged as one of the strongest and most lusted after brands of these last couple of seasons. The Alessandro Michele-led brand has experienced a tremendous growth in sales following the young designer more youth- and playful approach to the house’s aesthetic. This, in part, also due to him being on the cusp of each and every trend, especially the current (re-)birth of “Bootleg-fashion”, label and logo prints, proving to us the paradox appeal of a fake. Though this has been working quite well for them, even leading to an official collaboration GucciGhost, Gucci has just recently been met with loads of criticism for allegedly stealing Dapper Dan’s design for a bomber jacket shown at their Cruise 2018 Show (see image above). But it gets worse: Gucci is, again, being accused of copy-catting other artists for the exact same show. This time, it’s New Zealand-based Artist Stuart Smythe and Australia-based artist Milan Chagoury. See for yourselves, below:

GUCCI COPY DESIGN ALLEGATIONS CRUISE 2018 ALESSANDRO MICHELE FASHION NEWS
Stuart Smythe (l.) vs. Gucci Cruise 2018 (r.)

 

GUCCI COPY DESIGN ALLEGATIONS CRUISE 2018 ALESSANDRO MICHELE FASHION NEWS
Milan Chagoury (l.) vs. Gucci Cruise 2018 (r.)

Needless to say, the resemblence is uncanny. A spokesperson for the brand told WWD that “[the] Gucci cruise 2018 collection saw a continuation of Alessandro Michele’s exploration of faux-real culture with a series of pieces playing on the Gucci logo, under the themes of ‘Guccification’ and ‘Guccify Yourself’. A creative exchange with street style and street vernacular using graphics and words that have been ‘Guccified’. In the last two-and-a-half years Gucci has defined itself through a series of creative collaborations that have arisen organically, symbolizing a generational shift. Also in this instance, we are now in direct contact with the respective talents.”

Despite Gucci having offered both artists collaborational projects in the future, neither Smythe, nor Chagoury are “interested after what’s happened”, Chagoury adding that this is “a massive wrongdoing in the art and design community and in the fashion industry full stop.”

 

Sources: WWD, Hypebeast.
Head image via Instagram.

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