THE NEW GUCCI PRE-FALL 2017 CAMPAIGN IS ALL ABOUT THE BEAUTY OF BLACK CULTURE

In a world full of Trump-infused news, nationalist gatherings and racist sentiments, the new Gucci campaign seems to be a glimmer of hope. At least, for the fashion industry. The images for the Pre-Fall 2017 collection only show people of color and are inspired by photographs from last year’s Made You Look exhibition as well as by Malick Sidibé’s black and white studio portraits that were shot in Mali in the Sixties.

The pictures feature fashion models next to dancers who do the classical splits and moves that are associated with the black music movement, Northern Soul. That reference can also be found in the retro background and of course, the vintage-vibes of the sequin-laden jackets, brocat-flowered suits and neon velvety pants that we instantly need in our closets. With their campaign, Gucci takes a further step in the right direction. And this time, it’s not only in terms of fashion must-haves.

 

Head over to dazeddigital.com to see all photos by Glen Luchford