22-year old Brooklyn native Davil Tran, a fashion enthusiast and dedicated follower has started a new trend by starting his own parodic bootleg label VETEMEMES. Selling his VETEMEMES raincoats for a fraction of the price that the VETEMENTS coats go for, Tran has tapped into an interesting notion of contemporary consumer behaviour which is centred around hype culture. We at INDIE are curious to see where this trend will takes us next!


All images from Instagram

By Indiana Roma Voss